Talking 'Bout My Generation

Tuesday, October 9, 2007

M-M-M MY MILLENNIALS!

What is a Millennial?

BORN: 1978-1995 (Age 12-29)
75 Million Strong

Characterized as: Self-Confident, Hopeful, In-the-Know, Techno-Saavy, Self-Reliant, Driven, Diverse, Impatient, Flexible, Inclusive, and Questioning

Value: Authenticity, Respect, Honesty, Efficiency, and Diversity

Motto: "More, better, faster!"

Everything you ever see about this "elusive and ever-evolving" generation is written about by old nerdy white guys with computers. Statistics, statistics, statistics. Sure, they can crunch numbers and churn out the "what's hot and what's not" of it all...but its a day late and a dollar short so to speak. By the time it hits their printers, its usually common knowledge and the corporations so desperately "cool-hunting" have usually already hopped on the bandwagon anyway.

I'm here to break it down for ya. Straight from the horse's mouth. Now, am I going to be able to speak for ALL people in my generation? Not even close. I speak for myself and for those I know best, but I can tell you that that experience is probably leaps and bounds ahead of the people researching it in the first place. Ultimately, their research is great...but it comes too late and for a hefty price. For up the the minute hits and trends with the younger market, I hope I can bring it straight to you with the click of a mouse button. Afterall, that's how us millennials like it done.
posted by Megan Anhalt at 3:26 PM

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